Six Collaborations spawned from Nike Sportswear’s desire to celebrate the beautiful game of football in a way that connects to the national team fans who dwell at the intersection of sports and culture. In 2006, Nike collaborated with a group of artists to curate and design environments and spaces that represented their countries, but there was no product connection to this partnerships. This year, Nike worked with established and emerging artists from six countries to create alternative National Team Kits that flip the script on the classic football kit. “We wanted to include the kinds of apparel and accessories that would be in a footballers bag,” “They would be the same colors of on-field uniforms, but with the artists’ twists.” says Jarrett Reynolds, Nike Sportswear Apparel Design Director. In order to accomplish this, the Nike team asked artists contribute a badge, mascot, print and an alphabet in their handwriting style. Each collaboration includes N98 Track Jacket, AW 77 hoodie, kit tee, polo shirt and short for both men and women; then tee for men and tank for women.
Each kit includes a selection of Nike Sportswear footwear coordinated with the apparel. In addition to a team-color customized Nike LunarLite Rejuven8 Mid and Air Max BW Gen II, additional silhouettes such as Air Zoom Tiempo, Dunk High AC, Air Footscape Freemotion and Nike LunarLite Chukka Woven have been selected to provide plenty of options to express team pride.
complete story with more images found at slamxhype.com
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